We’re thrilled to announce that our work with AARP Foundation has earned us 10 prestigious 2024 dotCOMM Awards, an international competition that honors excellence in web creativity and digital communication!
How did we earn this recognition?
Outstanding results—and meaningful impact on AARP Foundation’s audience of older people living with low income—made these four advertising campaigns stand out:
- Empowering Older Workers to Upgrade Their Digital Skills focused on helping older workers find training opportunities to enhance their digital capabilities. In an increasingly digital world, these skills are crucial for staying competitive in the job market, and we’re proud to have contributed to this vital initiative.
- Assisting Older Adults in Reducing Student Loan Debt shed light on an often-overlooked issue that many older adults are struggling with: student loan debt. Our targeted campaign provided resources and solutions to alleviate this financial burden, ensuring they can enjoy a more secure future.
- Literacy is foundational to a child’s success, yet many young students struggle with reading. Our Recruiting Volunteers to Tutor Young Readers campaign successfully recruited and trained volunteers over 50 years old to tutor these students, providing them with the support they need to improve their reading skills and academic performance.
- Navigating tax season can be particularly challenging for individuals with low income. Recruiting Volunteers for Free Tax Preparation Services focused on recruiting older volunteers to offer free tax prep, making it easier for those in need to file their taxes accurately and on time—and get the refunds they deserve.
And that’s not all!
In addition to these impactful campaigns, we also received recognition for our exceptional work in web content and digital innovation:
- Four Web Articles: These pieces resonated with audiences by delivering valuable insights and information in a clear, engaging format.
- Landing Page: Using our direct response expertise, we developed and optimized a landing page that played a crucial role in driving engagement and conversions.
- Consumer Data Platform (CDP) Website: This site demonstrates our technical expertise and commitment to delivering cutting-edge digital solutions.
We’re honored to receive these awards and committed to delivering top-tier solutions for all our clients—nonprofits that make a real difference in people’s lives.
